


In a previous post on this topic, I related how I experienced dissatisfaction with a company’s services and how I sought satisfaction from the company in question by making my complaint online via Twitter. Had a made my complaint by more conventional means, say by telephone, I’m sure it would have been much less successful. “Yes sir, we’re very sorry but there’s not much more we can do…” Most are familiar with being fobbed off by less than sympathetic sales staff, getting nowhere and ending up feeling frustrated and angry. Complaining via social media is much more effective; you have a potential audience of millions and the whole thing ends up being a PR exercise which may be mutually beneficial. If you are involved with an online complaint, there are a few things to be aware of that might help. (more…)
Tags: complaints, Facebook, Online Communities, Social media, twitter, Zendesk



































